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Introduction
Choosing to shop with us means you've placed trust in us to handle your personal data responsibly. In sharing your personal data we hope you in return benefit from a tailored and convenient shopping experience. With trust comes responsibility and we take this responsibility very seriously.
We change the terms of this cookies policy from time to time and recommend you consult this policy regularly to obtain updated information on storage and data recovery technologies used in this website and how they are used.
What are cookies?
Cookies are small text files that are stored on your computer, mobile device or other web enabled device when you visit one of our websites or apps. Cookies allow us to “remember” your actions or preferences over a period of time, or they may contain data related to the function or delivery of our websites. We also use the term “cookie” to describe similar technologies such as pixels or tags.
What do we use cookies for?
Some cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. We use cookies for the following purposes:
- To allow you to securely sign in to your account, so that you can use "My Account" features such as order information, making payments and viewing statements.
- To store the content of your online shopping bag whilst you browse the site and to complete an order.
- To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. We use this data to help make the websites more user friendly, develop our website design and to continuously improve the quality of the service we provide.
- To distribute visitors to our websites evenly across platforms to ensure the content is served at the fastest possible speed.
- Provide relevant products and services to you when you come to the websites and ensure that relevant marketing material is provided to you.
- Detect and prevent fraud and other crimes.
We also offer you the facility to share your experience on our website through social sites. More information about how these sites use cookies can be found on their websites.
What cookies do we use?
We use the following cookies on our websites and apps:
- Strictly necessary Cookies: These cookies are necessary for the website to function and cannot be switched off. They are used, for example, to make sure your transaction is secure, to enable you to log in to the secure areas of your account, such as your order history and to add items to your basket. Blocking these cookies through your browser will mean that some parts of our website won’t work.
- Performance Cookies or analytical Cookies: These cookies allow us to monitor visitors to our websites and ensure it is performing correctly. We use this data to measure overall performance, improve your website experience and improve the design of our website.
- Functionality Cookies: These cookies enable enhanced functionality on our website, such as allowing you to add to favourites or remember your language preferences.
- Onsite Targeting: Marketing and Personalisation Cookies: These cookies are placed by us and are used to help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you whilst you are on the website. These cookies make it possible for us to personalise your experience on the websites and (if you are subscribed) in our email marketing.
- Off Site Targeting: Marketing and Personalisation Cookies: These cookies are placed by our advertising and marketing partners (including social networks). These help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you. These cookies make it possible for us to ensure that you don’t see irrelevant, duplicate or multiple ads from us in a short period of time. We do want to prevent ads continuously re-appearing and annoying you.
How long we keep your data for?
We keep your personal data as long as you are a customer of ours and generally for up to 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.
We consider you a customer:
- as long as you hold an open credit account,
- for 2 years from the point you last made a purchase from our website using a non-credit account, or
- during any time we are managing a customer service request from you.
Third Parties we share data with and receive data from
We work with a number of trusted third parties to provide you high quality goods and services. Anybody we work with is subject to stringent security and data protection assessments before we begin to do business with them and on an ongoing basis.
We always make efforts to anonymise data and only pass over personal data that is absolutely necessary for the purposes it is being processed. We always do so securely.
We have contracts in place with all suppliers that help us to ensure security and privacy of your personal data, these are reviewed and updated regularly and always in line with data protection laws.
- Group of companies – We will share your personal data, in certain circumstances with subsidiaries and/or mother company. This is so that we can provide personalised services across our group companies.
- Delivery Partners – Helping us to deliver the goods you order to you including our brand partners that dispatch and deliver goods to you directly.
- IT Companies – Supporting us in maintaining our website and other business systems including; providing phone lines, data storage facilities, and providing and supporting Cloud based infrastructure used in providing our products and services.
- Marketing Companies and Online Advertising – Helping us to manage our electronic communications to you and to help us show you the advertising you are most likely to be interested in, companies that provide marketing and advertising assistance (including management of email marketing operations, mobile messaging services such as SMS, and services that deploy advertising on the internet or social media platforms, such as Facebook and Google) as well as analysis of the effectiveness of our advertising and communications campaigns.
- We use technologies such as cookies, pixels, and device IDs – within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you.
- Consumer profiling organisations – These organisations provide demographic or other data to help better understand customers' demographics, lifestyles or shopping.
- Payment processors – Payment card processors to process credit and debit card payments and store payment data.
- Credit Reference Agencies (CRAs) – We share your personal data with CRAs on an ongoing basis, including details of settled accounts and any debts not fully repaid on time. CRAs will share your data with other organisations.
- Research and analytics companies – We may share personal details to allow research companies and feedback providers to contact you directly on our behalf in order to capture your opinions on our products, services, websites and apps. We may ask these research companies to analyse the results so that we can better understand your online experience, which will help us to improve our services. We only provide them with the data they need to perform their function. This may take the form of a survey, where you may be asked to review a product or service you’ve bought or provide general feedback on our products and services. You will always have the choice about whether to take part in our market research or surveys. We may share data with specialist companies to analyse customer data to help us better understand how you use our services and to tailor products, services and offers that may be relevant for you. We utilise companies that help us track and record the way you navigate our website, so that we can understand your online experience and use it to improve our services and offer a more personalised experience.
- Product technicians – We use professional third party companies to assist us in independently reviewing issues and complaints with our products. We will share data with these technicians to allow them to review the product and return it to you or to review the product in your home.
- General service companies – Such as insurance companies, printers and mailing houses that assist us in providing our products and services.
- Regulators and law enforcement – We will share data with regulators and other official bodies (including law enforcement) if they make formal requests or pursuant to legal proceedings.
Third-party apps, websites and services
If you use any third party apps, websites or services to access our services, your usage is subject to the relevant third party's terms and conditions, cookies policy, and privacy policy. For example, if you interact with us on social media, your use is subject to the terms and conditions and privacy policies of the relevant social media platform (Facebook, X etc.). The same applies if you use third party services, like Amazon's Alexa. In certain cases we may be required to share your personal data, in relation to transactions and usage of the services, with the relevant third party.
