Threadify Presents "Sell Fabric Through Garments" Free Workshop for Suppliers

Fabric suppliers know the scene well: a buyer comes to look at the cloth, asks for the price, falls quiet for a moment, then says they will think it over. The fabric usually is not the problem, the buyer just cannot picture what it becomes, or who would buy it.
Running trade shows, mailing color cards, waiting on inquiries: margins keep getting thinner and price wars keep getting more exhausting, even when the material in hand is genuinely good. The real issue often is not the fabric itself, but that it has never been “translated” into a language buyers can understand.
On September 22nd, from 2:00 to 4:30 pm, at the 5th floor, North Gate 1 or 2, China textile city garment accessories market, Qixian street in Keqiao, Shaoxing. Threadify is hosting a two-and-a-half-hour Fabric Supplier Workshop built around one idea: sell fabric through the garment and make good fabric easier to sell.
 

Guest Speaker: Li Mu, a “Design Long-Termist”
 

The workshop features Li Mu, a graduate of the apparel design program at the Tsinghua Academy of Arts & Design with more than twenty years in the garment industry. She's known as a “design long-termist” someone whose work is rooted deep in the industry rather than chasing short-term trends. She will walk attendees through three ways fabric suppliers can turn fabric into a design service that sells.
 

Three Ways Fabric Suppliers Get Empowered
 

Make the Fabric Seen

Fabric Application Development Service. Designers turn the fabric into finished garments and scenario-based concepts, so buyers “ask about the fabric after seeing the garment.” Fabric suppliers shift from waiting passively for customers to actively drawing them in.
 

Give Fabric a Direction

Scenario-Based Product Planning Service. Plans are delivered by scenario yoga, outdoor, home wear, and more, so fabric suppliers know exactly what a fabric can become and for whom it’s. Development stops being a guessing game.
 

Create a Premium for Fabric

Series Development + Quick-Response Sampling Service. Fabric suppliers compete with original series rather than raw fabric, backed by a central sample room for fast turnaround a way to step out of the price war.
 

As the workshop puts it: what a fabric supplier really sells was never just cloth it is a design service that can sell product.

Workshop Schedule

2:00–2:30 pm — Check-in and informal networking

2:30–3:00 pm — Opening remarks, hosted by Ms. Elva Cai

3:00–3:30 pm — Keynote by Li Mu: “Sell Fabric Through Garments Make Good Fabric Sell Better”

3:30–3:50 pm — Guest self-introductions

3:50–4:30 pm — Open discussion
 

About Threadify

Threadify in Keqiao, Shaoxing, where it has built an all-new fashion landmark complex spanning roughly 10,000 square meters 5,000 square meters for its Fabric & Accessories Supermarket, and another 5,000 square meters for its Designer Co-Creation Space.

Threadify brings together supplier resources for quality yarn, fabric, trims, and other garment raw materials from around the world, promoting and selling them through a global showroom and full online-to-offline channels. Backed by its own domestic and overseas warehousing and logistics support system, Threadify is building an S2B2B digital trading platform for internationalized garment raw materials and design R&D a professional, efficient, one-stop solution for the global trade of textile and garment materials and design R&D services.

The Fabric & Accessories Supermarket brings together a full range of options, from natural fibers and functional materials to innovative technical fabrics, along with a rich variety of trims. Every listing syncs in real time to the online global digital trading platform, so buyers can search and purchase conveniently anytime, anywhere, part of an efficient, comprehensive one-stop supply chain service for garment manufacturers, trading companies, retailers, designers, and students.

The Designer Co-Creation Space is a designer platform built on collaboration, offering designers from around the world shared workspace and resource support, so they can connect and work with Threadify's professional designers anytime and keep the ideas flowing.
 

Reserve Your Seat

Seats for the workshop are limited. If you're a fabric supplier, a designer, or a brand owner looking for support with fabric application and product planning, scan the QR code below to register, or get in touch with the Threadify team.